This timeline demonstrates key events and people that helped develop the style.
http://smearedblackink.com/swiss_style_timeline/
My family owned several small printing shops in the 1960's to 1990's and I remember the typesetters setting the type one of which was my mother. I remember the cutting and pasting literally with a X-Acto knife to put in a new word or section.I didn't realize how new those machines were at the time until I read about Herb Lubalin. I have featured him here and some samples of his work.
"Coming to terms with Herb Lubalin's work takes you quickly to the heart of a very big subject: the theory of meaning and how meaning is communicated—how an idea is moved, full and resonant, from one mind to another. Not many have been able to do that better than Lubalin.
Typography is the key. It is where you start with Lubalin and what you eventually come back to...
But it is Lubalin and his typographics—words, letters, pieces of letters, additions to letters, connections and combinations, and virtuoso manipulation of letters—to which all must return. The "typographic impresario of our time," Dorfsman called him, a man who "profoundly influenced and changed our vision and perception of letter forms, words and language."
Lubalin at his best delivers the shock of meaning through his typography-based design."
Written by David R. Brown
Copyright 1981 by The American Institute of Graphic Arts.
Full Article at:
http://www.aiga.org/content.cfm/medalist-herblubalin
Herb Lubalin, the man who made metal type the thing of the past.
http://somuchpileup.blogspot.com/2009/06/exclusive-herb-lubalin-archives-at.html
Archives at Cooper Union
http://www.flickr.com/photos/justinthomaskay/sets/72157619656156152/
http://blog.iso50.com/print/a-tribute-to-herb-lubalin/
"In the 1950′s letterpress took a back seat as photo typography and lithography were developed."
http://utah.todaysmama.com/2010/06/16/on-letterpress/
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